Fortis MMA Lakeside
High-energy combat sports gym platform with interactive schedule matrix, membership pricing, and trial intake.
Goals & Decisions
The real outcomes this build was designed around, and the concrete decisions that shaped it.
- Make a complex multi-program schedule feel simple and scannable
- Convert curiosity into a free trial without overwhelming the visitor
- Communicate UFC-level coaching credibility for a local gym
- Tabbed weekly schedule: The full BJJ, Kickboxing, and MMA timetable was organized into tabbed morning/noon/night filters so a parent or fighter finds their slot in seconds.
- Trial-first conversion path: The free trial intake was positioned as the primary CTA rather than a generic contact form, lowering the commitment barrier.
- Tiered membership clarity: Adult and kids memberships were presented as clear tiers so pricing feels transparent, not hidden.
- A high-volume trial intake funnel designed to convert Rockwall families and fighters
- A schedule experience that turns a complex program matrix into an easy booking decision
Present a complete BJJ, Kickboxing, and MMA schedule across morning, noon, and night for both kids and adults.
Created an energetic combat interface with tabbed weekly schedule filtering, membership pricing tiers, and trial signup.
High-volume trial intake funnel converting local Rockwall families and fighters.
Martial Arts / Fitness demands a visual language that signals trust and quality before a visitor reads a single word. The direction here leans on clear hierarchy, intentional negative space, and a mobile-first layout that loads fast and guides the eye toward the next action.
- Strong typographic hierarchy and scannable sections
- Premium, on-brand color and imagery treatment
- Conversion-focused call-to-action placement
Most customers first encounter the business on a phone, so the build is designed mobile-first rather than shrinking a desktop layout down. Navigation, content order, tap targets, and load speed are all tuned for the small screen.
- Thumb-friendly tap targets and single-column flow
- Fast, lightweight pages optimized for mobile networks
- Frictionless path to contact, booking, or quote
What was built
Built for every screen
The desktop build and the mobile build share one design system — each tuned for the screen where customers actually use it.